Holiday Inn Club Vacations Brand To Double Its Resort Properties And Add Seven Sales Centers In Four New States

The  Holiday Inn Club Vacations ®  brand, developed and exclusively operated by  Orange Lake Holdings through a first-of-its-kind marketing alliance  with  InterContinental  Hotels  Group  (IHG),  is  experiencing  a  historic  growth period  – doubling  its  resort  properties  and sales  centers  as it continues  to rebrand Silverleaf Resorts as Holiday Inn Club Vacations resort properties.  Acquired on May 20, 2015,  the  13  additional  properties  increase  the  Holiday  Inn  Club  Vacations  resort network to 26 properties now located across 12 states with more than 7,400 vacation villas.  Eight  of  these  resorts  have  been  branded  in  the  last  six  months,  with five properties scheduled to join the vacation ownership network by the end of 2016. Six new sales centers in four states have also been added to the brand’s sales network and by the end of the year another sales  center will be bring the total number to 14 in nine states.

“Very few vacation ownership brands have attempted to do what we have done in such a short  time  period.”  said  Don  Harrill,  CEO  of Orange Lake Holdings. “Our team has worked around the clock this past year to bring the business units, team members and resorts  into our  network,  and we’re  not  stopping  there. We’ve added six new sales centers  in four  new  markets  and we are continually  identifying new opportunities  to further expand our resort network and Club product offering. Every milestone we hit demonstrates our brand’s history and commitment that our founder Kemmons Wilson set – to provide new and unique family vacation experiences for our owners and guests.”

Kemmons  Wilson, the man known as America’s Innkeeper and creator of the Holiday Inn®  brand, opened his first timeshare property–Orange Lake Resort–in 1982.  In 2008, the Holiday  Inn Club Vacations  brand was born out of Kemmons  Wilson’s  vision for family vacations when IHG and Orange Lake Holdings entered into a historic marketing alliance. In just eight short years, Holiday Inn Club Vacations has become one of the largest vacation ownership brands, more than tripling its ownership base from 110,000 owners to more than 340,000 owners and club members in 2016.

Prior to 2008, Orange Lake Holdings’ vacation ownership brand included four resorts totaling  2,640  villas.  Additionally,  the Holiday Inn Club Vacations  employee base has grown  significantly  from  3,000  employees  in  early  2015  to  more  than  6,000  team members across the county today.

“This has been an exciting time for the Holiday Inn Club Vacations brand. We set out on a journey eight years ago to expand our resort network with a recognized world-leader in the hospitality industry – IHG. We’ve accomplished  this by offering a fantastic  points based Club product, a network of great resorts and employing the best people in the industry,” said Tom Nelson, president and COO of Orange Lake Holdings. “The Holiday Inn Club Vacations brand was built on providing great vacation experiences, not just the sticks and bricks. People buy from us for the vacation experience and that’s how we sell and market – for our members to spend quality time together. We continue to build upon our core values. Our goal is to be the best and most recognized vacation ownership brand in the business, and we know we’re well on our way to achieving it.”

Three  Silverleaf  Resort  properties  were  branded  prior  to the end  of 2015 including: Holiday Inn Club Vacations Fox River Resort,  Holiday Inn Club Vacations Oak n’ Spruc e Resort,  and  Holiday  Inn  Club Vacations  Apple Mountain. Five additional resorts  have joined  the resort family since April 14 of this year:  Holiday Inn Club Vacations  Piney Shores,  Holiday  Inn  Club  Vacations  Holiday  Hills Resort,  Holiday Inn Club Vacations Orlando Breeze,  Holiday Inn Club Vacations Hill Country Resort, and  Holiday Inn Club Vacations Villages Resort.

Five more properties will join the brand by December 2016 including: Galveston Seaside Resort, located in Galveston, Texas; Lake o’ the Woods Resort, located in Flint, Texas; Timber Creek Resort, located in De Soto, Missouri; Holly Lake Resort, located in Holly  Lake  Ranch,  Texas;  and  Ozark  Mountain  Resort,  located  in Kimberling  City, Missouri.

The Holiday Inn Club Vacations brand is part of IHG’s diverse family of brands in nearly 100 countries and territories. The scale and diversity of the IHG family of brands means that its hotels  can meet guests’ needs whatever the occasion – whether an overnight getaway, a business trip, a family celebration or a once-in-a-lifetime experience. The Holiday Inn Club Vacations brand participates in  IHG®  Rewards Club. The industry’s first and    largest  hotel rewards    program is free, and guests can enroll  at IHGRewards, by downloading  the  IHG®  App, by calling 1-888-211-9874 or by inquiring at the front desk of any of IHG’s more than 5,000 hotels worldwide.