When Vacatia was founded in 2013, the big news was the unique vision the company’s founders brought to reimagining timeshare resales and rentals. Now, they’re bringing that innovative approach—along with the knowledge gained—to help legacy resorts overcome the challenges they face today. Vacatia’s newest venture, Vacatia Partner Services, is dedicated to the success and growth of legacy resorts and their vibrant owner communities. VPS has assembled an all-star team of experienced resort industry executives who understand the past, present, and future of the vacation ownership industry and can offer products and services that drive owner engagement, attract new members, and even finance needed property renovations. VPS’s experienced team will take the time to truly understand a resort’s unique challenges and then recommend custom solutions to address them. Solutions are offered on an a la carte basis so resorts can select just the help they need in the way they need it. Even better, because VPS understands just how difficult times have become for many resorts, many of its services don’t require up-front costs before they create new revenue streams.
Here’s 5 reasons to talk to VPS if you work with a legacy resort:
The industry’s most advanced resort rental solution will allow your resort to easily compete with the biggest brands while generating optimized average daily rates and guaranteed results. Vacatia was founded by technology pioneers behind some of the most successful online travel sites (think Hotwire.com); they have created a user-friendly rental platform that resorts find dwarfs the performance of current strategies. “Although some resorts have invested in technology to improve bookings, many others haven’t, which means they’re not reaching their full income potential,” says Greg Eure, Head of Development. To bolster his assertion, Eure cites VPS’s success at Crown Resorts at The Poconos in Drums, Pennsylvania. Prior to VPS’s assumption of the property’s management contract in 2020, pre-pandemic annual rental revenues were around $20K. For 2021, rental revenues are projected to exceed $550K. For the entire Crown Resorts system, VPS has increased rental revenue by 388% from pre-pandemic levels, delighting both the HOA and individual owners who placed weeks in the rental pool.
VPS’s partnership with Glacier Creek Capital allows resorts to finance renovations while minimizing special assessments that can drive away existing owners. By using defaulted inventory as collateral, resorts can now offer a high-quality product that drives owner satisfaction while generating increased rental revenue and attracting new owners. “Glacier Creek Capital’s experienced team will use a data-driven approach to help your resort determine the renovation’s parameters and generate maximum return on investment,” explains Grant Miller, Head of Growth. “They can even provide a complete project management team to lead the renovation and provide access to discounted purchasing services.”
Generate incremental income to pay maintenance fees on the defaulted property through innovative membership products tailored to the needs of modern travelers. VPS’s membership products are designed to increase the average length of stay and bolster occupancy throughout the week. “VPS’s flexible, subscription-based model provides consumers with access to a wide array of discounted travel products and reinforces the value of residence-style accommodations,” says Michelle DuChamp, Head of Membership. “Customers today want a choice. Now they can continue to rent or subscribe to annual programs with better value, flexibility, and access to meet their travel needs while also introducing them to the benefits of timeshare ownership. Our technology makes it easy, transparent, and fun for our customers to plan their vacations in a manner they prefer.”
Provide a real resale solution for your owners. No matter how great your resort experience is, eventually some owners will want out. By engaging VPS, you can offer them a resale solution without the upfront fees and headaches that generate dissatisfaction with vacation ownership. VPS’s transparent, easy-to-understand process guides owners through the resale process and answers the questions your owners will have. Vacatia already provides this solution to leading resort developers and is now making it available to legacy resorts that desire to create a safe haven for their owners who need an exit strategy.
Deliver excellence in resort operations through VPS’s property management solutions. Today’s labor shortages, complex regulations, and operational challenges make managing vacation ownership resorts more difficult than ever before. “VPS can partner with your homeowner association to ensure long-term vitality and care for the resort and owners, using their technology and hospitality backgrounds to enhance the customer experience at every touchpoint,” Miller says. Plus, VPS’s property management solutions include the products and services mentioned above, reinventing the timeshare experience across discovery, booking, and stay.