Engaging Prospects in a Conversation

Welcome to today’s LinkedIn minute. I’m so glad you joined. Today, we’re going to look at a new feature LinkedIn recently added to the platform that will help you stay in touch and engage with people you would like to convert into new customers, partners, or referrals. Let’s say that I decide Rosemary Ravinal is a great person for me to target for life coaching services. Let’s start the conversation by visiting her profile.

At the top of the profile, you will see that LinkedIn has added a new bell icon under the banner. Think of this like the bell on a YouTube channel. In this case, I would click on the bell to be notified whenever Rosemary makes a post. You will want to do this for all of your top prospects. And by doing this, you will receive a notification whenever Rosemary makes a post or adds a comment on LinkedIn. You will be notified any time one of your prospects is active on LinkedIn, and you can be one of the first to engage with them.

Use this feature to start the conversation and engage with your target customers. And before you know it, they will see who you are and know that you are involved with the industry making it much more likely that they will agree to a meeting with you. Remember, LinkedIn is about building credibility and trust, and what better way to do that than by paying attention and engaging with the movers and shakers in the industry? That’s it for today’s LinkedIn minute. Don’t forget to subscribe using the bell icon on the YouTube channel so you will be notified of any new additions; and thanks for stopping by.

Related: 3 Things a Resort MUST do to Generate Leads in the Digital Age

Here is a link to the video version of this LinkedIn Minute: https://youtu.be/Prx0b_Kz4Pw

And here is a link to the playlist to see all of the LinkedIn Minutes (don’t forget to subscribe): https://try.bizhack.com/liminutes

Sheryl Cattell is a certified lead instructor at BizHack Academy and the creator of the Thought Leadership Edge™, a course to help businesses drive sales and build strategic partnerships using LinkedIn. Sheryl Cattell, MBA, CSM, MCLC is the founder of the South Florida Interactive Marketing (sfima.com), an adjunct professor at Florida Atlantic University (FAU) and a Master Certified Life Coach for Lyra Health. Sheryl Cattell is not affiliated with or endorsed by LinkedIn® Corporation. For more information, please visit www.allmaya.com or find her on LinkedIn at https://bit.ly/scattll or via email at sheryl@allmaya.com.