Marketing

6 P’s of Marketing to Grow Your Business

Companies spent about 10% of revenue on their marketing budgets in 2019, according to Deloitte’s CMO survey. Considering that most…

3 years ago

The Paradigm Shift from Traditional to Virtual Selling

Virtual selling is the new norm, but initiating sales conversations in a virtual environment is not simply doing what you’re…

3 years ago

Companies want the “Five How’s”, but resist “Why”

All companies share the same goals and objectives, grow revenue, expand market dominance, increase profitability, but few are willing to…

3 years ago

13 Best Digital Marketing Strategies for Resorts and Vacation Rentals That’ll Increase Bookings

Owning and running a business in the hospitality industry is no easy task. It requires a lot of investment in…

3 years ago

How to Use IGTV – The Ultimate Guide For Marketers

Instagram was launched in 2010 just as a photo-sharing application in the social media networks. But in 2018, Instagram gave…

3 years ago

How PR fits into the marketing mix?

During an online Trades Learning Center Event held in May, Georgi Bohrod Gordon, RRP, and I swapped ‘war stories’ and…

3 years ago

Integrating Baseball and Leadership into Business

Like many young athletes, I thought I would end up playing baseball my whole life. That was my goal throughout…

4 years ago

Advantage Program Unveils Updated Platform, Features, and Branding

Holiday Systems International (“HSI” or the “Company”), a leading wholesale travel provider and developer of award-winning, travel-related rewards programs and…

4 years ago

How to market today’s uncertainty to your advantage

In Daniel Kahneman's book, Thinking Fast and Slow, he proves the relationship between the value proposition of an offer in…

4 years ago

Where’s the Story? Timeshare’s Editorial Evolution

As a member of the Global Brand Strategy Team at Wyndham Destinations, we’ve evolved. We’re now a full-service, in-house agency…

4 years ago