Marketing

How will AI Impact the Resort Industry

Artificial Intelligence (AI) AI is rapidly transforming the way we do business and the vacation ownership or timeshare resort industry…

3 years ago

Out with the Old, in with the New?

The Mistake of the Travel Industry I was advised by a close friend yesterday that no one would hire her…

3 years ago

Premier Resorts Group to Join Vacatia Inc.

Vacatia Inc., a leading provider of innovative, customer-centric solutions for timeshare resorts, has announced that Premier Resorts Group, which specializes…

3 years ago

Movin’ On Up!

Beginning in 2023 Resort Trades is planning on moving our digital edition of the magazine a new technology platform that…

3 years ago

SPI Software Launches Sales & Marketing Module into SPI Connect

SPI Software, the leading provider of software systems and resort management solutions for timeshare resort developers and operators, in partnership…

3 years ago

ConnectionsGRP Launches Sales and Marketing Module

ConnectionsGRP, which helps properties digitize and personalize the internal and external guest communication journey, has unveiled its latest module in…

3 years ago

Trinity Resort Services Taps GBG & Associates as MarComm Agency

Southern California-based GBG and Associates, Inc. with a client portfolio in industries that include vacation ownership, resorts, cannabis, professional services,…

3 years ago

Counting On Our Toes

When it comes to homespun customer research in the membership resort industry, there’s good news…and bad news. The good news…

3 years ago

Hiking with Einstein: Key Driver Analysis of Personal Growth Experiences in Outdoor Recreation

History accords a love of Nature to Albert Einstein that throughout his life would be manifest in body, mind, and…

3 years ago

Premium Perception Disconnect— Cheer Up, Sparky, There’s a Pill for That

In this first of a two-article series, we introduce the concept of “right-sizing” marketing premiums to match a stipulated show…

3 years ago