Become Referable: The Ultimate Strategy for Sustainable Success
In today’s highly competitive marketplace, standing out isn’t just about having a flashy ad campaign or a trendy social media
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Marketing
Actionable Strategies for Marketing Independence
Marketing dependency is a dangerous gamble, especially for resorts that thrive on consistent customer engagement and bookings. Avoiding a single
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The U.S. Vacation Ownership Industry: Commoditization, Sustainable Competitive Advantage & Brand Differentiation
1.Industry Consolidation: A Decade of Transformation The timeshare and vacation ownership industry in the United States has undergone significant consolidation
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Making Artificial Intelligence Chatbots Pay Off
Abstract: Artificial intelligence is infiltrating business operations. ChatGPT and similar programs can improve the efficiency of everything from customer service
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How ARDA-ROC Partners with its Allies to Advocate for Owners and the Timeshare Industry
As part of ARDA-ROC’s advocacy efforts on the federal level, the ARDA-ROC team partners with several entities and programs to
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The Dangerous Gamble of Marketing Dependency
The common phrase “don’t put all your eggs in one basket” originated in 1605 in Don Quixote when author Miguel
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Classics from Shari Levitin
Shari is a tireless teacher and a compelling resource for inspiration. With her permission, we’ve reprinted several selections from her
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Resort Trades Call for Content
Resort Trades needs your support to continue supplying free, educational, and informative media. If you wish to stay connected with
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Discovery Resort Marketing Partners with Victoria’s Voice Foundation
Discovery Resort Marketing (DRM), a leading digital advertising agency for the vacation ownership industry, has become an ally in the
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Discovery Resort Marketing Attends Meta Reels Film Festival
The senior management of Discovery Resort Marketing, a leading digital advertising agency for the vacation ownership industry, was recently invited to
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