Your Guests Don’t Care About Buzzwords
Marketing Fundamentals That Impact Guest Experience We’re drowning in buzzwords, stitched together like Frankenspeak™ masterpieces, just familiar words repackaged for
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Customer Experience 
Marketing
Customer Experience 
Tom Goetschius, RRP Retired Sales Trainer and College Professor Reveals Secret To Successful Sales
After I graduated from college with a BA in Speech/Theater, and a Master’s Degree in Speech Communication, my life proceeded
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Hospitality Innovation in Action Welcome to Hospitality Innovation In Action: Putting Excellence in Motion
Welcome to the first “Hospitality Innovation In Action” column, a new recurring series dedicated to exploring innovations making real differences
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Principal Georgi Bohrod- Gordon Industry Icon Georgi Bohrod Gordon Retires
As of January 1, 2025, Georgi Bohrod Gordon officially retired from a lengthy and successful career in strategic communications. We
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Become Referable Become Referable: The Ultimate Strategy for Sustainable Success
In today’s highly competitive marketplace, standing out isn’t just about having a flashy ad campaign or a trendy social media
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marketing strategy Actionable Strategies for Marketing Independence
Marketing dependency is a dangerous gamble, especially for resorts that thrive on consistent customer engagement and bookings. Avoiding a single
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Simon Crawford Welch, Ph.D, RRP The U.S. Vacation Ownership Industry: Commoditization, Sustainable Competitive Advantage & Brand Differentiation
1.Industry Consolidation: A Decade of Transformation The timeshare and vacation ownership industry in the United States has undergone significant consolidation
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Chat Bot AI Making Artificial Intelligence Chatbots Pay Off
Abstract: Artificial intelligence is infiltrating business operations. ChatGPT and similar programs can improve the efficiency of everything from customer service
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ARDA-ROC How ARDA-ROC Partners with its Allies to Advocate for Owners and the Timeshare Industry
As part of ARDA-ROC’s advocacy efforts on the federal level, the ARDA-ROC team partners with several entities and programs to
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Prioritize Your Marketing The Dangerous Gamble of Marketing Dependency
The common phrase “don’t put all your eggs in one basket” originated in 1605 in Don Quixote when author Miguel
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