Featured Articles

Strategy Over Spending: A Cost/Benefit Analysis for Timeshare Digital Marketing

After 20 years in marketing, I’ve seen some giant waste. Money just flying out the window on marketing campaigns that…

1 year ago

🎯 How to Stick Your Landing in the Timeshare Resort Industry’s “Opportunity Zone”?

(Small hint: it’s not just by posting to social media, although that can help.) Picture this: you’re at an ARDA…

1 year ago

Are your Reputation Management Tactics Putting your Company at Risk?

There are three major buzzes in the intersecting world of content creation and technology: Artificial Intelligence, Cyber Security, and Reputation…

1 year ago

Maintenance Fee Musts: Ten Rules for Prompt Payment

When talking about and with resorts, there’s one topic that’s not as fun but still vital to a resort’s success:…

1 year ago

How will Agentic AI elevate the guest experience and bring world-class service to all?

Hospitality is a human-centric industry. But what happens when machines begin not just to follow orders, but to understand context,…

1 year ago

The Most Important Innovation in Hospitality

What is the first thing that comes to your mind when you think of hospitality innovation in action? Is it…

1 year ago

How to Share Customer Data Without Risk

In today’s digital landscape, resort developers and homeowners associations face increasing pressure to safeguard sensitive owner data while also sharing…

1 year ago

Beyond Management: Seth Godin’s Call for a New Era of Leadership

In our May 2025 edition of Resort Trades magazine, we heard from four women in the industry who occupy leadership…

1 year ago

Navigating Leadership: Building a Strong Vacation Ownership Resort Association Board

Volunteering as a vacation owners association board member comes with significant responsibilities, occasional complications, and potential conflicts. Despite being viewed…

1 year ago

Christel DeHaan’s Enduring Legacy: RCI Leader Reflects on a Mission of Giving Back

At Resort Trades, we had the pleasure of speaking with Juan Ignacio Rodriguez, managing director of RCI International, Travel +…

1 year ago