Brand Tango Wins Seven ARDYs at ARDA World 2018; Sweeps Advertising, Promotions and Communications Division New Approach to Sales Centers Takes Center Stage

Brand Tango, a branding, design, environmental and digital strategy agency located in South Florida, took home seven ARDY awards from ten finalist nominations on May 9 at the 2018 ARDA World convention for the American Resort Development Association at Caesar’s Palace Resort in Las Vegas.

Brand Tango took top honors for a residential ownership brochure for Grupo Questro’s Ritz-Carlton Reserve Residences, a member magazine and digital owner kit for Unlimited Vacation Club by AMResorts, digital video content and environmental design for Hilton Grand Vacations and a gift card/e-certificate conversion website for Yucatan Holidays. The Hilton Grand Vacations Member Experience Center at Parc Soleil, Orlando, Florida, which featured digital and print work completed by Brand Tango, also took home top honors for sales center in the Resort Design Division.

“Brand Tango is honored to be recognized across so many channels, from brochures to sales center design to immersive websites,” says James Kluetz, president and chief creative officer. “To help the industry engage the next generation of consumers, Brand Tango has expanded our capabilities to provide multi-dimensional, highly personal guest experiences. This approach provides emotional touchpoints across the entire customer journey that surprise and delight future members. Our entire team is excited with the positive response our work has received.”

Kluetz gave attendees a closer look at these tactics during one of the educational sessions, Tomorrow’s Sales Center Today, which he moderated. Kluetz helped select the A-list panelists including Tara Banks, senior director innovation/digital design and experience, Hilton Grand Vacations; Maria Ruiz-Hays, senior vice president sales development, recruiting and training, Wyndham Vacation Ownership; and Martin Tolan, senior vice president sales and marketing, ILG Vacation Ownership.  

Brand Tango is the place where ideation, technology and multi-dimensional brand expression are thoughtfully blended to drive customer acquisition and engagement. Brand Tango’s client list spans a wide range of industries including hospitality, vacation ownership, food and beverage, consumer products, financial services, and healthcare. Relying on their decades of combined expertise, the agency’s principals and staff drive best-in-class solutions that deeply impact a company’s brand position while strengthening brand value and performance. Visit brandtango.com to learn more.