Brand Tango Wins Four 4th District Addy Awards
Brand Tango, a branding, design and digital incubation agency located in South Florida, has been a top award recipient in recent local (Ft. Lauderdale) and 4th district (Florida and the Caribbean) American Advertising Award competitions and is now eligible for national recognition. The American Advertising Awards is the advertising industry’s largest competition, with a mission to recognize and reward the creative spirit of excellence in the art of advertising.
Winning awards in four categories on May 6th was a sales kit produced for Grupo Questro’s Ritz-Carlton Reserve Residences. This ultra-high-end project is located in the Pacific coast enclave of Puerto Los Cabos, Mexico, and residents, who hail from around the world and include Hollywood A-listers, have exclusive access to a world-class marina accommodating yachts up to 400 feet, private beach clubs, Jack Nicklaus and Greg Norman signature golf courses, a private sculpture garden and a 12-acre cactus botanical park. Printed on watercolor paper, the luxuriously tactile pieces were carefully curated to evoke the heightened lifestyle these homeowners enjoy.
The four district Addy awards recognizing the Ritz-Carlton Residences Sales Kit include a Charlie Award for Best of Sales Promotion; a Gold ADDY Award for Sales & Marketing, Sales Kit or Product Information Sheets; a Silver ADDY Award for Sales & Marketing, Brochure; and a Silver ADDY Award for Elements of Advertising, Copywriting. This is the fifth-time Brand Tango has reached the national level, putting it in a select tier of agencies nationwide.
“Only 1,300 of the 40,000 plus entries each year make it to the final, national round of competition, so we’re thrilled to again be amongst this incredibly talented group,” says James Kluetz, Brand Tango’s president and chief creative officer. “Congratulations go to our whole team and many thanks to our client, Grupo Questro, whose spectacular project inspired one of my all-time favorite brochures.”
In addition to wins in the American Advertising Awards, Brand Tango won six awards from the American Resort Development Association in March, including an ARDY in the Graphic Design Professional or Team category.
National winners will be honored at the American Advertising Awards Gala, Saturday, June 10, at the Roosevelt New Orleans.
Brand Tango is the place where ideas, technology and brand expression are thoughtfully blended and served up daily. Brand Tango’s client list spans a wide range of industries including hospitality, vacation ownership, food and beverage, consumer products, financial services, and health care. Relying on their decades of combined expertise, the agency’s principals and staff help clients find solutions that deliver measurable results. Visit brandtango.com to learn more.
