Sharon Scott Wilson, RRP

Is Digital Marketing Working for Timeshare?

A Crowded Digital Stage Walk into any marketing conference these days and you’ll hear words like “AI-driven personalization,” “influencer engagement,”…

2 months ago

Navigating Growth, Culture, and Connection: A Conversation with Westgate’s Jared Saft

To say Jared was high energy is a vast understatement. My recent interview with Jared Saft, Chief Business & Strategy…

3 months ago

Inside Timeshare Tech: How Modern Platforms Are Reshaping Resort Management

What if the future of resort management meant fewer headaches, faster onboarding, and better owner experiences? That’s exactly the vision…

4 months ago

U.S. Financing for Mexican Resorts: Colebrook’s Perspective on a Cross-Border Opportunity

At Resort Trades, we serve as the Timeshare Resort Professional’s go-to resource for industry intelligence. We’re always seeking insight into…

4 months ago

🎯 How to Stick Your Landing in the Timeshare Resort Industry’s “Opportunity Zone”?

(Small hint: it’s not just by posting to social media, although that can help.) Picture this: you’re at an ARDA…

5 months ago

Beyond Management: Seth Godin’s Call for a New Era of Leadership

In our May 2025 edition of Resort Trades magazine, we heard from four women in the industry who occupy leadership…

6 months ago

Christel DeHaan’s Enduring Legacy: RCI Leader Reflects on a Mission of Giving Back

At Resort Trades, we had the pleasure of speaking with Juan Ignacio Rodriguez, managing director of RCI International, Travel +…

6 months ago

The Amenities Arms Race: How Resorts Are Redefining the Guest Experience

In today’s hypercompetitive resort market, simply offering a clean room, well-stocked kitchen, and a comfortable bed might not be enough.…

7 months ago

A Woman’s Guide to Leadership

“Successful people aren’t necessarily smarter, happier, or more competent. They are simply better at dumping their HeadTrash!” according to the…

8 months ago

Prepping for the ARDA Spring Conference, March 23-26, 2025

You might think there’s not much going on at early registration for the conference on Sunday, March 23, but you…

9 months ago