Human vs AI The Most Important Innovation in Hospitality
What is the first thing that comes to your mind when you think of hospitality innovation in action? Is it
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Author: Kelley Ellert
Human vs AI 
Balancing Automation with the Human Touch AI in Hospitality: Finding the Perfect Balance Between Technology and Human Touch
The hospitality industry stands at a crossroads. On one side, there’s the rush to adopt artificial intelligence and automation to
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Competing Space Requirements Renovations Making Old New Again: The Transformative Power of Strategic Renovations
We’ve all experienced that moment when walking into a freshly renovated space—that instinctive “wow” factor that makes us immediately feel
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Customer Experience Your Guests Don’t Care About Buzzwords
Marketing Fundamentals That Impact Guest Experience We’re drowning in buzzwords, stitched together like Frankenspeak™ masterpieces, just familiar words repackaged for
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Hospitality Innovation in Action Welcome to Hospitality Innovation In Action: Putting Excellence in Motion
Welcome to the first “Hospitality Innovation In Action” column, a new recurring series dedicated to exploring innovations making real differences
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ARDA - American Resort Development Association Right-Sized Innovation: Making ARDA’s Industry Vision Work for Any Resort
When ARDA released its latest “Navigating the Future of Timeshare” report, it painted an exciting picture. Partnerships, technology, enhanced owner
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Apologize The Price of Not Apologizing—And a Witty Way to Prevent Backlash
After recently experiencing several poor customer service experiences where an apology would have massively diffused the situation, I was wondering
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marketing strategy Actionable Strategies for Marketing Independence
Marketing dependency is a dangerous gamble, especially for resorts that thrive on consistent customer engagement and bookings. Avoiding a single
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Prioritize Your Marketing The Dangerous Gamble of Marketing Dependency
The common phrase “don’t put all your eggs in one basket” originated in 1605 in Don Quixote when author Miguel
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Advice for making marketing plans that actually get implemented Have you ever devised a marketing plan that never quite materialized?
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