Kelley Ellert | Resort Trades

marketing strategy

Actionable Strategies for Marketing Independence

Marketing dependency is a dangerous gamble, especially for resorts that thrive on consistent customer engagement and bookings. Avoiding a single

Prioritize Your Marketing

The common phrase “don’t put all your eggs in one basket” originated in 1605 in Don Quixote when author Miguel

Prioritize Your Marketing

Advice for making marketing plans that actually get implemented Have you ever devised a marketing plan that never quite materialized?

Prioritize Your Marketing

Unless your company exists in a magical land where money doesn’t matter, you can’t implement every marketing tactic. Yes, someone

Online Analytics

One of the marketing industries most respected voices and teachers is Seth Godin and his book “All Marketers Are Liars

The Internet of Things (IoT) & Hospitality

I know AI is all the rage and dominating tech-focused conversations right now, but before companies start diving headfirst into

02-14-2019
Inspiring Leadership
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One of the biggest hurdles leaders have is inspiring their downline to have top performance, even though they may not

It’s no secret in this industry that legacy resorts are in a predicament – they are no longer doing high-volume