Kelley Ellert

Kelley Ellert is the Director of Marketing for Defender Resorts, Inc. based out of Myrtle Beach, South Carolina. She is a graduate of the Ball State University School of Journalism and has worked in the travel and tourism industry for more than nine years.

Making Marketing Happen

Advice for making marketing plans that actually get implemented Have you ever devised a marketing plan that never quite materialized?…

4 days ago

How to Prioritize Your Marketing

Unless your company exists in a magical land where money doesn’t matter, you can’t implement every marketing tactic. Yes, someone…

4 months ago

Tactics & Tools to Help Make a Big Marketing Impact

Small to non-existent marketing teams can function and make a big impact thanks to the variety of tactics and tools…

5 months ago

Stories in Hospitality Marketing

One of the marketing industries most respected voices and teachers is Seth Godin and his book “All Marketers Are Liars…

6 months ago

Pinterest: The Ultimate Online Destination for Hospitality Companies to Thrive

There’s about 47,356,346 different things people do on Facebook…From scrolling their newsfeed, to playing games, engaging in heated debates, interacting…

12 months ago

The Internet of Things (IoT) & Hospitality

I know AI is all the rage and dominating tech-focused conversations right now, but before companies start diving headfirst into…

1 year ago

Inspiring Leadership

One of the biggest hurdles leaders have is inspiring their downline to have top performance, even though they may not…

5 years ago

Renewing Our Outlook on How to Promote Owner Resales

By Kelley Ellert  It’s no secret in this industry that legacy resorts are in a predicament – they are no…

6 years ago

Managing a Waterpark: Into the Deep End

I was listening to a podcast about resort marketing the other day and they were debating what the best marketing…

6 years ago

Your Board: Does Everyone Have the Same Agenda?

In order for a board of directors to make a decision for a business, quite a few things need to…

8 years ago