Kelley Ellert

Kelley Ellert is the Director of Marketing for Defender Resorts, Inc. based out of Myrtle Beach, South Carolina. She is a graduate of the Ball State University School of Journalism and has worked in the travel and tourism industry for more than nine years.

Why the hardest job at an independent resort isn’t running it, it’s deciding who should

For most homeowners associations in America, the top complaint is landscaping. An overgrown lawn, the wrong shrubs, a neighbor who…

4 days ago

The Limitless World of Paid Advertising Possibilities

I talked with someone in timeshare sales recently who had no shortage of ideas. Every one of them kept hitting…

1 week ago

Data That Drives Results

Editor’s Note: “In our June issue highlighting Top Resort Companies and Top Performers, one theme keeps surfacing: the best operators…

1 month ago

Waterparks, Coral, Vinyl, Margaritas & More

A look at the amenities resort operators dared to build and the unique guest experiences that resulted. Being bold about…

3 months ago

Expanding Bandwidth: How AI and flexible expertise are giving resort teams more time for the work only they can do

Somewhere in your organization right now, someone who should be solving a real problem is doing something a system could…

3 months ago

Give ’Em Something to Talk About: Building Owner Relations Through Value Worth Sharing

Owners don’t disengage because you picked the wrong communication channel. They disengage because they stopped seeing the value in what…

4 months ago

Efficiently Human Hospitality: Meet Resort Leaders Using Technology to Be More Productive & Present

A US Army article questions if efficiency is worth sacrificing our humanity. Vogue declares our “obsession with efficiency will cost…

5 months ago

The Science that Saves Properties & Reduces Premiums

As long as we’ve been advancing civilization, we’ve counted on scientists to protect us on this unpredictable planet. Ancient Egyptians…

6 months ago

The Application Flood: Why More Candidates Actually Means Fewer Good Hires

The average recruiter now spends a third of their week just sourcing candidates, yet 72.8% report they still can’t find…

7 months ago

Beyond the Surface: How Modern Resort Refurbishments Elevate the Visible, Invisible, and Digital Guest Experience

When was the last time you noticed an air vent? Was it rust-free and blowing icy air on a sweltering…

9 months ago