Kelley Ellert

Kelley Ellert is the Director of Marketing for Defender Resorts, Inc. based out of Myrtle Beach, South Carolina. She is a graduate of the Ball State University School of Journalism and has worked in the travel and tourism industry for more than nine years.

Expanding Bandwidth: How AI and flexible expertise are giving resort teams more time for the work only they can do

Somewhere in your organization right now, someone who should be solving a real problem is doing something a system could…

5 days ago

Give ’Em Something to Talk About: Building Owner Relations Through Value Worth Sharing

Owners don’t disengage because you picked the wrong communication channel. They disengage because they stopped seeing the value in what…

1 month ago

Efficiently Human Hospitality: Meet Resort Leaders Using Technology to Be More Productive & Present

A US Army article questions if efficiency is worth sacrificing our humanity. Vogue declares our “obsession with efficiency will cost…

2 months ago

The Science that Saves Properties & Reduces Premiums

As long as we’ve been advancing civilization, we’ve counted on scientists to protect us on this unpredictable planet. Ancient Egyptians…

3 months ago

The Application Flood: Why More Candidates Actually Means Fewer Good Hires

The average recruiter now spends a third of their week just sourcing candidates, yet 72.8% report they still can’t find…

4 months ago

Beyond the Surface: How Modern Resort Refurbishments Elevate the Visible, Invisible, and Digital Guest Experience

When was the last time you noticed an air vent? Was it rust-free and blowing icy air on a sweltering…

6 months ago

Transparency Is the New Currency of Trust in Hospitality

If you haven’t accepted yet that we’re in a world where transparent information matters, I’m worried about you. If you…

8 months ago

Strategy Over Spending: A Cost/Benefit Analysis for Timeshare Digital Marketing

After 20 years in marketing, I’ve seen some giant waste. Money just flying out the window on marketing campaigns that…

9 months ago

The Most Important Innovation in Hospitality

What is the first thing that comes to your mind when you think of hospitality innovation in action? Is it…

10 months ago

AI in Hospitality: Finding the Perfect Balance Between Technology and Human Touch

The hospitality industry stands at a crossroads. On one side, there’s the rush to adopt artificial intelligence and automation to…

11 months ago