Kelley Ellert

Kelley Ellert is the Director of Marketing for Defender Resorts, Inc. based out of Myrtle Beach, South Carolina. She is a graduate of the Ball State University School of Journalism and has worked in the travel and tourism industry for more than nine years.

Data That Drives Results

Editor’s Note: “In our June issue highlighting Top Resort Companies and Top Performers, one theme keeps surfacing: the best operators…

1 week ago

Waterparks, Coral, Vinyl, Margaritas & More

A look at the amenities resort operators dared to build and the unique guest experiences that resulted. Being bold about…

2 months ago

Expanding Bandwidth: How AI and flexible expertise are giving resort teams more time for the work only they can do

Somewhere in your organization right now, someone who should be solving a real problem is doing something a system could…

2 months ago

Give ’Em Something to Talk About: Building Owner Relations Through Value Worth Sharing

Owners don’t disengage because you picked the wrong communication channel. They disengage because they stopped seeing the value in what…

4 months ago

Efficiently Human Hospitality: Meet Resort Leaders Using Technology to Be More Productive & Present

A US Army article questions if efficiency is worth sacrificing our humanity. Vogue declares our “obsession with efficiency will cost…

4 months ago

The Science that Saves Properties & Reduces Premiums

As long as we’ve been advancing civilization, we’ve counted on scientists to protect us on this unpredictable planet. Ancient Egyptians…

5 months ago

The Application Flood: Why More Candidates Actually Means Fewer Good Hires

The average recruiter now spends a third of their week just sourcing candidates, yet 72.8% report they still can’t find…

6 months ago

Beyond the Surface: How Modern Resort Refurbishments Elevate the Visible, Invisible, and Digital Guest Experience

When was the last time you noticed an air vent? Was it rust-free and blowing icy air on a sweltering…

8 months ago

Transparency Is the New Currency of Trust in Hospitality

If you haven’t accepted yet that we’re in a world where transparent information matters, I’m worried about you. If you…

10 months ago

Strategy Over Spending: A Cost/Benefit Analysis for Timeshare Digital Marketing

After 20 years in marketing, I’ve seen some giant waste. Money just flying out the window on marketing campaigns that…

12 months ago