Kelley Ellert

Kelley Ellert is the Director of Marketing for Defender Resorts, Inc. based out of Myrtle Beach, South Carolina. She is a graduate of the Ball State University School of Journalism and has worked in the travel and tourism industry for more than nine years.

Beyond the Surface: How Modern Resort Refurbishments Elevate the Visible, Invisible, and Digital Guest Experience

When was the last time you noticed an air vent? Was it rust-free and blowing icy air on a sweltering…

2 months ago

Transparency Is the New Currency of Trust in Hospitality

If you haven’t accepted yet that we’re in a world where transparent information matters, I’m worried about you. If you…

4 months ago

Strategy Over Spending: A Cost/Benefit Analysis for Timeshare Digital Marketing

After 20 years in marketing, I’ve seen some giant waste. Money just flying out the window on marketing campaigns that…

5 months ago

The Most Important Innovation in Hospitality

What is the first thing that comes to your mind when you think of hospitality innovation in action? Is it…

6 months ago

AI in Hospitality: Finding the Perfect Balance Between Technology and Human Touch

The hospitality industry stands at a crossroads. On one side, there’s the rush to adopt artificial intelligence and automation to…

7 months ago

Making Old New Again: The Transformative Power of Strategic Renovations

We’ve all experienced that moment when walking into a freshly renovated space—that instinctive “wow” factor that makes us immediately feel…

8 months ago

Your Guests Don’t Care About Buzzwords

Marketing Fundamentals That Impact Guest Experience We’re drowning in buzzwords, stitched together like Frankenspeak™ masterpieces, just familiar words repackaged for…

8 months ago

Welcome to Hospitality Innovation In Action: Putting Excellence in Motion

Welcome to the first "Hospitality Innovation In Action" column, a new recurring series dedicated to exploring innovations making real differences…

9 months ago

Right-Sized Innovation: Making ARDA’s Industry Vision Work for Any Resort

When ARDA released its latest “Navigating the Future of Timeshare” report, it painted an exciting picture. Partnerships, technology, enhanced owner…

10 months ago

The Price of Not Apologizing—And a Witty Way to Prevent Backlash

After recently experiencing several poor customer service experiences where an apology would have massively diffused the situation, I was wondering…

12 months ago