Of course, every year is a year of change, but for the timeshare resort industry, it may be especially true this year. A few examples:
In view of the industry’s, …uh, evolution shall we say, Resort Trades has taken a fresh look at our mission of providing industry information and business advice to the professionals who have made the resort business their ‘career home.’ We’ve seen other publishers in this niche reduce their services and even disappear altogether. This causes The Trades to feel the call to serve more strongly than ever. Yes, it’s a calling to serve what is certainly NOT a shrinking audience, but a changing one. After all, our readers are those still marketing and selling vacation ownership, as well as managing and operating resort and travel companies.
2019 promises to be a year of change and growth for The Trades. After some pretty intensive, internal soul-searching, we are arriving at the point of completing a review and retrenching of our direction as a niche marketing company. Through our products, which are not only off- and online publications, but also the provision of consultation and SEO value-added services to those vendors and suppliers who undergird our industry, we enrich our reader’s experience. We broaden horizons; we educate and illuminate. Occasionally, we even inspire.
We hope that 2019 is a year of positive change and growth for you, the reader. We have met so many of you during our thirty years in the resort industry. We know you to be smart, energetic, entrepreneurial/intrapreneurial, and more importantly, devoted to making your customers happy. We sincerely wish you an enjoyable fun-filled day-to-day job, a profitable career, and a lifetime that is a fabulous adventure.
Sharon Scott Wilson is Publisher at The Trades Publishing Company, a Twenty First Century niche marketing company. Her firm, THE TRADES INK Content Marketing (formerly known as SharonINK PR & Marketing), is a subsidiary of The Trades.
*Rob Webb ticks off deficiencies typically experienced by maturing resorts in a January 2014 Vacation Ownership World magazine article, “Timeshare legacy resorts: what is the true situation and what is to be done?” “I would say that the core problems of legacy resorts include some or all of the following: (i) lack of professional management; (ii) lack of adequate reserves; (iii) a resistance by the HOA board of directors to impose an adequate assessment for operating expenses; (iv) an underperforming or non-existent external exchange relationship; (v) an aging owner base that no longer uses the resort or that wants to exit ownership but is generally unable to; and (vi) diminishing resort maintenance standards”
Advice for making marketing plans that actually get implemented Have you ever devised a marketing…
ResortCom International is proud to announce that its philanthropic partner, Eagle's Wings Foundation (EWF), has…
The Cooperative Association of Resort Exchangers (C.A.R.E. or the Association) has officially announced its agenda…
ResortCom International, a leader in providing financial and resort management services to the timeshare and…
Sena Hospitality Design Inc., an Orlando-based licensed interior design firm specializing in resorts, has once…
Vacation Innovations (“VI” or the “Company”), a leading provider of travel-related products, software, and services,…