Interval International, a leading global provider of vacation services, today revealed highlights of its bi-annual member study. Soon to be available, the Interval International 2018 Membership Profile provides important data about members worldwide, including travel habits, timeshare ownership and exchange preferences, use of technology and social media, and top vacation experiences, in addition to key demographic information.
“For nearly 20 years, Interval’s membership profile has been an important tool in developing new products, services, and technology to better serve our members and our developer clients,” said Jeanette Marbert, president and CEO of Interval International. “These latest insights continue to reinforce the value of shared ownership and provide prospective entrants with key learnings to reach and market to potential buyers.”
The study demonstrates that a significant majority of Interval members plan on exchanging their timeshare in the next 12 months; price, location and quality of resort/unit are generally the leading factors influencing purchase; and beach and urban locations are among the most appealing vacation experiences for future travel. Below, are some additional highlights from the research.
− More than 95 percent of members in the U.S. state the ability to
exchange as an important aspect of their ownership.
− In Asia Pacific, when asked what types of vacations were appealing for future travel, nearly three in four members indicate beachfront vacations and 54 percent cite city experiences.
− In Brazil, more than 70 percent are likely to recommend vacation ownership.
− Forty-five percent of members in the EU own more than a week of vacation time.
− More than four out of five members in Mexico express satisfaction with Interval’s services and benefits.
− In Colombia, where more than 50 percent of owners pinpoint the U.S. as a preferred destination, more than 82 percent have travelled internationally during the past 12 months.
A series of region-specific infographics based on the Interval International 2018 Membership Profile will be available in the coming months. They will include an expanded analysis of the results and global travel trends as provided by hospitality advisors HVS.
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About Interval International
Interval International operates membership programs for vacationers and provides value- added services to its developer clients worldwide. Based in Miami, Florida, the company has been a pioneer and innovator in serving the vacation ownership market since 1976. Today, Interval’s exchange network comprises nearly 3,200 resorts in more than 80 nations. Through offices in 15 countries, Interval offers high-quality products and benefits to resort clients and approximately 2 million families who are enrolled in various membership programs. Interval is an operating business of ILG (Nasdaq: ILG), a leading global provider of professionally delivered vacation experiences.
About HVS Consulting
Thousands of hotel owners, developers, investors, lenders, management companies, and public agencies around the world rely on HVS for expertise on financing, developing, owning,
and operating hospitality businesses. Our team of more than 300 people, which span over 50 offices worldwide, specialize in all types of hospitality assets, including hotels, restaurants, spas, casinos, shared ownership lodging, mixed-use developments, and golf courses, as well as conventions, sports, and entertainment facilities.