Brand Tango Sweeps 2016 ARDY Competition

Brand Tango, an award-winning branding, design and digital incubation agency located in South Florida, has won seven 2016 ARDY awards from the American Resort Development Association. Taking home top honors in the Advertising, Promotion & Communications category were projects for DAE, Don Miranda, Silverleaf Resorts, Club Meliá, and Exotic and Prestige Travelers Clubs by Karisma Resorts. In addition, the agency was named a finalist for five other awards.

“Recently, we’ve seen a groundswell of innovation among the timeshare industry’s leading companies. The fact that Brand Tango has been chosen to spearhead much of this innovation is a testament to our unwavering commitment to help the industry evolve both its product offerings and how they are presented to consumers,” says James Kluetz, president and chief creative officer. “We are particularly thrilled to win in the Integrated Marketing Campaign category. The award recognizes the strategic vision of DAE’s entire campaign, which celebrates its stance as a consumer-friendly exchange company offering easier access to joyful vacations. It was great to see an emerging company with new ideas being recognized for a consumer-centric, experiential brand strategy. Just as the entire industry benefits from consolidation, a thriving and inclusive environment for innovation will create a thought-leadership foundation on which future products are built.”

Brand Tango took home top honors in the following categories:

  • Direct Mail – DAE Free Membership Welcome Mailer
  • Logo Design – Don Miranda Logo
  • Video Production: Sales Film – Silverleaf Vacation Store: Heartbeats Video
  • Sales Center Materials – Silverleaf Vacation Store Digital Sales Center
  • New Owner/Member Welcome Kit – Destinations by Club Meliá New Member Kit
  • New Member Package: Digital – Karisma Exotic & Prestige Travelers Digital Member Kit
  • Integrated Marketing Campaign – DAE Let’s Change Exchange Campaign B2C

The awards were presented on May 4 at the ARDA World convention held by the American Resort Development Association at the Diplomat Hotel in Hollywood, Fla.

Brand Tango is the place where ideas, technology and brand expression are thoughtfully blended and served up daily. Brand Tango’s client list spans a wide range of industries including hospitality, vacation ownership, food and beverage, consumer products, financial services, and medical. Relying on their decades of combined expertise, the agency’s principals and staff help clients find solutions that deliver measurable results. The agency recently announced a partnership with Lamark Media Group to support digital marketing execution of their award-winning branding work. Lamark Media specializes in the creation of custom solutions that generate targeted customer acquisition, improve consumer relationships, and grow brand awareness. Visit brandtango.com to learn more.