Valley Forge Fabrics New Collection In Honor Of Florence Broadhurst
Valley Forge Fabrics, the largest supplier of custom textile products and services for the hospitality industry, today announced a new collection inspired by the revered Florence Broadhurst – regarded as an unparalleled and unique force in the world of modern design. The first group of two Broadhurst signature prints, including “Cranes” – a whimsical design inspired by Broadhurst’s youth in China and love for birds, along with “Turnabouts” – a retro, exuberant design that signified Broadhurst’s affinity for circular compositions (as she felt it represented a larger pattern of life), are available now. The winter 2023 release will include three additional designs and will be available in late February. Collections will be released each season throughout the next few years.
Florence Broadhurst was born in Australia but gained a worldly perspective at a young age, traveling extensively through Asia, China, and Europe as a singer and dancer. She had a profound sense of drive and curiosity (particularly for the early 1900s), and she was notorious for her flamboyant clothing, antique jewelry, and coiffed hair. While she held many daring roles in her life, from a London fashion designer to World War II aid to soldiers, her incarnation as a luxury wallpaper hand-printer at age 60 was perhaps her most meaningful pursuit. In this iteration of life, she would spend the next two decades producing images that spread from Australia to London, New York to Shanghai. Bored of the mundane monochromatic and muted tones favored in Australian design, her Sydney-based business began producing vibrant, bold geometrics and nature-inspired designs, all of which were hand-printed. Above all, Broadhurst understood color and composition and had an uncanny ability to predict the future design zeitgeist. In total, her archive spans over 500 designs ranging from tapestries to geometrics, florals, psychedelics, and chinoiseries. Today, the Broadhurst legacy lives on, with TIME Magazine immortalizing her as one of the world’s most influential post-war designers.
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Growing from a small family-operated business to the worldwide preeminent performance textile and textile services supplier in luxury hospitality, Valley Forge found inspiration in Broadhurst’s courageous story and strives to carry on her legacy through creation, innovation, and sustainability, much like they believe Broadhurst would have done. Broadhurst’s life allows specialized creative companies, such as Valley Forge Fabrics, to connect with the beauty and inspirational energy unique to only a few iconic artists. The Florence Broadhurst Collections by Valley Forge Fabrics showcase these extraordinary designs in a modern, sophisticated genre. Manufactured in the USA at Valley Forge’s print factory inside their main HQ in South Florida, all of the upcoming Broadhurst patterns (owned by the Signature Designs Archive) are curated for seasonal releases, focusing on the singular splendor of each item.
“Florence Broadhurst is a personal hero of mine, so the opportunity to work with her archives to reintroduce her work is a true honor,” said Diana Dobin, CEO & Chief Sustainability Officer of Valley Forge Fabrics. “I am thrilled to showcase her signature colorful, resilient, and ground-breaking prints and launch fabrics that are equally beautiful and significant to the art design and hospitality communities.”
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Gail Mitchell, CEO of Signature Design Archive, the global agency for Florence Broadhurst, said, “we’re very excited to be working with Valley Forge Fabrics in bringing the Florence Broadhurst designs to such a wide audience. She was an eccentric and talented Australian artist, and her work has inspired generations of designers, and her spirit will continue to live on through these beautiful collections.”
To learn more about the Florence Broadhurst collection, please visit www.valleyforge.com.
About Valley Forge Fabrics
Valley Forge Fabrics, Inc. is the world’s largest supplier of custom-made and running-line performance products for the hospitality industry. A 45-year-old family-owned and operated company, Valley Forge specializes in custom window treatments & services, fabricated bedding, and decorative textiles for upholstery, vinyl, blackouts, drapery, and sheers, digital textile prints, and more for hotels and resorts around the globe.
For more information on Valley Forge, visit the website www.valleyforge.com.
Connect with Valley Forge Fabrics on Facebook, Instagram, and Twitter.
About Signature Design Archive
Signature Design Archive (SDA) is the global custodian of the Florence Broadhurst design archive. Thanks to the passion of SDA, Florence is stepping back onto the international stage with designs that transcend fashion – work that is so boldly glamorous and versatile it speaks to innovators in every field. For more information on Florence Broadhurst, visit the website www.florencebroadhurst.com or connect on Facebook and Instagram.
For information on the Florence Broadhurst global licensing program, please contact gail.mitchell@signaturedesignarchive.com.
