True Incentive Names Hans Gillan as Vice President/Business Development

True Incentive, a Florida based company that provides incentive-based direct marketing solutions, has selected Hans Gillan as Vice President/Business Development.  In his new role, Hans will cultivate a new business unit within True Incentive’s highly successful 27- year operation as an industry leader.  

Known primarily for its incentive based marketing programs for the timeshare and hospitality industries, True Incentive is now expanding its services to emerge as a full- service marketing firm.  True is now also growing its model to reach to other vertical markets—initially real estate and home improvement.

Hans Gillan, who holds a B.S. in Marketing from the University of Delaware, has held marketing and business development positions on the east coast and South Florida, prior to joining True Incentive in his new capacity.  He says “My role with True Incentive will be to broaden our client base in markets such as real estate, water and air filtration and other home improvement silos.  I’m going to follow our Chairman and Co-Founder Gary Baron’s admonition: ‘If you think an idea is too big…double it and present your ideas.’ “

The new business unit will specifically focus on the direct marketing field for B2B2C clientele across several verticals. Coupled with their incentives, True Incentive will now offer direct mail production, distribution and creative design as well as email, SMS text, and list acquisition on a highly sophisticated, yet user friendly web-based platform.

“True Incentive is a fully-integrated, technology driven incentive-based marketing company and my role is to let more sales and marketing leaders know how we can drive more qualified prospects to their doorstep, thus creating more revenue,” says Hans.

True Incentive’s Incentive Platform developed in partnership with MarkSYS, a California based company, is a nationwide provider of marketing and communication services. According to Hans, the MarkSYS partnership helps clients achieve higher response rates on direct mail campaigns.  “This works for any industry that is interested in reaching qualified prospects while simultaneously increasing revenue and decreasing marketing costs,” he explains.

“With Hans’ energy and expertise and our products and technology, True Incentive is looking forward to new opportunities and growth,” said Gary Baron.

About True Incentive

True Incentive, based in Fort Lauderdale, Florida, specializes in incentive-based direct marketing solutions to improve customer loyalty, brand awareness and revenue.  Its programs are specifically targeted to its client’s geographic, demographic and budget objectives. True Incentive’s products include travel-based land vacations, airfare combination vacations, cruise vacations, cash back rebates and direct marketing solutions designed to give timeshares, travel clubs, auto dealerships, retailers and direct marketers the competitive advantage when acquiring and/or maintaining consumer relationships.