Resort Trades is launching a weekly podcast directed toward career-minded individuals in the resort industry. The series begins this summer with content that includes topics such as:

• Industry Trends (AI, staffing, regulation)
• News items
• “What This Means for You” (practical insights)
• Tips for sales, marketing, management, IT, and financial management
• Guest interviews

According to Resort Trades Media Group Publisher Sharon Scott Wilson, RRP, “We’ve been posting videos since 2020 and have watched our YouTube channel grow with very little promotion. These days, people are far more likely to engage when they can see and hear you—not just read about you. Video builds a level of trust that print alone simply can’t. That’s really the thinking behind what we’re doing with the Resort TradesTalk Podcast.”

Programming to Inform, Entertain, and Connect

The Resort Trades’ Learning Center channel has a loyal 250-plus subscriber list, which most likely represents only a fraction of its total loyal viewers. These are career-minded professionals in the timeshare resort business and they range from C-suite and mid-level executives, to those looking to start a career in the resort industry.

They are people who are paying attention. And in today’s environment, where ARDA no longer has an exhibit floor or large attendance at its annual conference, the reality is professionals involved in the resort industry are thirsty for information.

How to Participate

FREE:

View, Share, Comment for Free – follow the Learning Channel
Subscribe for Free – become part of the community: Resort Trades Weekly eZine

NOT SO FREE (but affordable):

Engage – join Resort TradesTalk Podcast for an interview*
Sponsor an Interview — reaching even one of the right decision-makers can translate into millions of dollars and a long-term relationship. Contact Marla@thetrades.com; 931-200-1681.

*How to Schedule a TradesTalk Interview:

What You Get: Think of how you can begin a conversation. You can share what you’re seeing, what’s working, and your creative ideas about the business. Or tell an engaging story. We’ll help you work on engaging content. And we don’t just leave it as a video. With the full program, that conversation carries across our platforms—

• Full-sized article in the print/digitized magazine (almost 6,000 readers)

• Inclusion in the eZine, Resort Trades Weekly (average of 40+ percent open rate)
• 24/7 website exposure, and
• Social media visibility over a 4-month period
• Available wherever your listener gets their podcasts.
  

Greater visibility than exhibit booths used to create. Heightened opportunity to connect with individuals. Compared to attendance at or sponsorship of an industry event, the value proposition becomes pretty clear.

If it makes sense, we’d enjoy having a quick conversation with you about how this might fit what you’re doing this year. Send an email to Sharon@TheTrades.com or contact Marla Carroll at Marla@TheTrades.com or call her at 931-200-1681.

Thanks for your time! –Sharon

Resort Trades Media Group, provides current information relevant to timeshare and vacation ownership professionals, both in print and online. Subscribe Here to receive our monthly print edition of Resort Trades and/or our weekly email.

Click HERE for our full Media Kit.