OTC Launches New Benefit for HOAs to Drive Owner Loyalty
The summer of 2021 is shaping up to be the summer of travel. With most of us having been in self-imposed lockdown for the last year due to the pandemic, there is palpable excitement in the air at the prospect of getting out and traveling. Whether it is domestic travel to a favorite destination in Florida, a beachfront spot in Cabo, or travel to an exotic foreign destination, everyone I speak with is excited about traveling again. And the experts agree travel is about to come roaring back. And timeshare owners are leading the way with strong travel bookings being reported by many developers, resorts and travel services.
As leisure travel blossoms, timeshare owners will increasingly be looking for travel options beyond traditional usage at their home resort or exchange. Owners Travel Club (www.ownerstravelclub.com) from Panorama Travel Solutions is an innovative new travel rewards program that provides timeshare owners with access to expansive travel options including discounted lodging and other travel-related services at low member rates, backed by the best price guarantee. Savings for hotel stays and resort condos are available through Owners Travel Club at up to a 50% discount below the lowest price offered through online travel agents (OTAs).
Owners Travel Club is a membership program only offered to timeshare owners through their Homeowners Association. Participating resort managers and HOAs will send an offer (provided by Owners Travel Club) to their membership, in the form of an email or postcard. Owners receiving the offer will receive a link and code providing them with risk-free access to check out the Owners Travel Club site and browse the travel bargains and many options available. Loyal owners who have paid their current year maintenance fees will receive 1,500 Owner Dollars as a reward incentive which they can use to book discounted travel.
Owners will receive an offer by email or in the mail sample only-not actual offer)
The Owners Travel Club membership travel platform includes many exciting travel incentives for timeshare owners to fully engage with their resorts, including:
- Hotels & Resorts: Access to 600,000 hotels and resorts worldwide at great discounted rates. These include many branded hotels and resort condominiums.
- Activities: Book more than 345,000 popular activities and attractions including theme parks, recreational activities, and cultural sights.
- Flights: Earn Owner Dollars on qualifying purchases.
- Car rentals: Save on Car Rentals using Owner Dollars.
Owner Dollars are used for member savings and access to rates below publicly available rates through the OTAs. And when owners book travel on the site and take advantage of up to 1,500 in Owner Dollar savings, they will activate a one-year membership to Owners Travel Club at a cost of $99.
A wide range of vacation options are available at OTC including many discounted hotel and resort stays
There is no cost to the HOA to offer the program and no obligation on the part of the owner to book travel on the site. Only after travel has been booked and up to 1,500 in Owner Dollar savings has been applied is the membership fee collected.
The Owners Travel Club program resonates with owners by providing a great benefit with absolutely no strings attached. Owners we spoke with especially liked the ability to access the site and browse the travel options and savings. This allows them to compare the rates on travel available through Owners Travel Club versus what else is available through the OTAs. The owners we spoke with also appreciated the many travel options and robust savings the Owners Travel Club platform offers them. It is entirely an opt-in program and owners who join Owners Travel Club will not receive any marketing messages from third parties. Privacy and security is assured.
In addition to offering the travel rewards to owners, there are multiple benefits to the HOA including revenue sharing based on owner activity, and free membership for resort staff and board members. Owners Travel Club affiliated resorts also gain access to reduced rates on valuable resort resources including optiREZ (www.optirez.com) revenue management consulting, rental distribution, discounted payment processing, Viewpoint PMS software and other valuable services.
optiREZ provides ‘best in class’ revenue management consulting and rental distribution to optimize rental revenue for the HOA. Please contact us for additional detail on optiREZ and other HOA benefits.
Owners Travel Club is part of the Panorama Travel Solutions family of brands. Owners Travel Club provides innovative solutions for legacy resorts. The Owners Travel Club membership is subject to the terms and conditions available to www.ownerstravelclub.com
It is super easy to get started and offer the program to your owners. For information on offering the program to your owners, please contact Matt Brosious (matt@ownerstravelclub.com) or visit www.ownerstravelclub.com/learn. We are conducting a series of webinars that explain the program in greater detail. Please visit www.ownerstravelclub.com/webinar to book a slot in an upcoming webinar.
