Merlin Software for Vacation Ownership, a global leader in innovative cloud-based resort management technology, proudly announces the return of Mike Ashton as Senior Vice President of Resort Partnerships and Revenue Generation.

In this strategic role, Mike Ashton will lead the company’s ambitious expansion into North America and other markets, including Australia and The Caribbean, bringing a cloud-first alternative to an industry long dominated by legacy providers.

With a track record of pioneering growth and forging high-value relationships, Ashton returns to Merlin at a pivotal time when North America represents one of the most mature

yet underserved markets in vacation ownership technology and where outdated on- premises systems still dominate.

Merlin‘s fully integrated, browser-based Classic and Prime platforms, enhanced with an extensive range of User Web Apps for business workflows and member interactivity, offer a secure, scalable solution that resorts have been demanding.

“Many of these markets, and the North American timeshare industry in particular, are ready for change,” said Ashton. “Merlin is not just another software provider — we are a true technology partner with an agile platform, unrivalled support, and a deep understanding of the resort business based on over 40 years of experience. Resorts in these markets deserve the best, and we’re here to deliver it.”

Merlin Software has been built for the cloud from day one. This means:

• No on-site installations. No servers. No hassle.
• A complete end-to-end solution covering sales, marketing, front/back office, inventory management, finance, and owner engagement — all in one efficient system.
• Unmatched security and reliability, with all data stored in secure, compliant environments.
• Modular and scalable, so resorts only pay for what they use.
• Live AI-powered support and user assistance drive operational efficiency and faster onboarding.

Now in its twentieth year with a global client base, Merlin Software is bringing its modern, proven resort management platform to North America and beyond, supported by a dedicated team, real-time support, and a bold customer-first strategy.

Merlin Software is a leading provider of fully cloud-based software for the vacation ownership industry. Designed by industry professionals for industry professionals, Merlin’s platform delivers a seamless experience across every department of a resort or vacation club. With clients in Europe, Southern Africa, and Asia Pacific, Merlin now sets its sights on new markets — ready to raise expectations and deliver results with revenue growth.