Merlin Software for Timeshare
Merlin Software, the leading cloud-based platform for the vacation ownership industry, today announced a strategic software integration with Western Alliance Bank, a top-performing financial institution known for its specialized HOA banking expertise, industry-leading WA ConnectLive API and exceptional customer service.
Merlin aims to revolutionize how resorts and homeowners associations (HOAs) manage their accounting, payments, and financial operations. Through integration with Western Alliance’s ConnectLive API, Merlin delivers unprecedented automation, efficiency, and security to an expanding U.S. market.
“The U.S. vacation ownership market has tremendous potential for innovation. By combining Merlin’s robust ERP platform with Western Alliance’s advanced banking APIs and deep HOA expertise, we’re unlocking a seamless ecosystem for resorts, management companies, and owners alike,” said Mike Ashton, Senior Vice President of Resort Partnerships and Revenue Generation, Merlin Software. “Our collaboration is about helping resorts and HOAs conquer inefficiencies and deliver a modern payment and financial experience to their communities.”
The software integration focuses on three critical areas:
Western Alliance’s ConnectLive API, combined with Merlin Software’s all-in-one ERP system, delivers a secure, scalable, and automated financial ecosystem designed specifically for timeshare resorts and HOAs.
“Working together with Merlin, we’re enabling the timeshare industry to access the same sophisticated, integrated financial services that many other sectors already enjoy,” said Stacy Dyer, Senior Managing Director, East Region, Western Alliance Bank. “This collaboration will help resorts and HOAs save time, reduce costs and provide their owners with the modern digital payment experience they expect.”
Founded in 2006, Merlin Software is the only true cloud-based, enterprise-level software platform built specifically for the vacation ownership industry. Its all-in-one ERP platform includes modules for sales, marketing, property management, finance, and owner services—offering real-time data access across locations and devices.
Alliance Association Banking, a national banking group within Western Alliance Bank, Member FDIC, delivers a tailored suite of deposit, financing and technology solutions designed for community management companies and homeowner associations nationwide. The group’s relationship managers provide a broad spectrum of innovative and customized solutions to help community management companies and community associations succeed, all with a high level of expertise and responsiveness. The Alliance Association Banking group is part of Western Alliance Bancorporation, which has more than $85 billion in assets. Major accolades include being ranked as a top U.S. bank in 2024 by American Banker and Bank Director. With significant national capabilities, the Alliance Association Banking group delivers the reach, resources and deep industry knowledge that make a difference for customers. For more information, visit westernalliancebank.com/associations.
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