ICE Acquires AI Technology from Lateral, Inc. and Enters Strategic Partnership
Scottsdale, AZ – International Cruise & Excursions Gallery, Inc. (ICE) announced today that it has acquired specific assets from Lateral, Inc., a global technology company, including key personnel and intellectual property related to artificial intelligence in travel and mobile software development.
With this acquisition, ICE adds deep industry expertise to its platform development that complements the company’s core discipline of innovative travel and leisure technology. The additional team will facilitate the faster delivery of new products, features and functionality while introducing speed and efficiencies. The acquisition will also accelerate the development of international solutions, mobile and AI-based technology as part of its offering to its customers. In connection with this relationship, Ciprian Morar, Lateral’s Founder and CEO, will take on a new role of Chief Design & Technology Officer at ICE.
“We are delighted to partner with Lateral and Ciprian,’ said John Rowley, CEO and Co-founder of ICE. ‘With this acquisition and strategic partnership, we’re well positioned to accelerate the expansion of our platform and ecosystem globally and continue to innovate in creating the best of breed travel and leisure technology.”
ICE provides travel-based benefit programs to tens of millions of consumers through scalable travel and loyalty solutions for some of the world’s most respected global brands. Unmatched in delivering travel and leisure products and services through powerful marketing and technology solutions, ICE creates and manages customized B2B2C and B2C vacation and leisure-centric programs. Backed by robust proprietary technology and strategic marketing and product offerings, ICE leverages its buying power and its global state-of-the-art call center fulfillment and service operations to create custom-branded travel and lifestyle solutions that are proven to be consistently unrivaled in today’s global travel market.
Lateral is a design and technology company with a global presence and track record in building solutions in travel ranging from cruise, flights, hotels, packages, insurance, Artificial Intelligence (AI) augmentation, mobile apps and more. Ciprian Morar has spent the last 20 years in the travel industry with roles and projects across brands such as Expedia, Kuoni, Booking.com, Virgin Group and Travelzoo.
About International Cruise & Excursions, Inc. (ICE)
International Cruise & Excursions, Inc. (ICE) is an international leisure travel and lifestyle benefits organization with a global network of premier corporate, leisure and affinity-based alliance partners.
ICE is a market leader and global provider of travel and leisure-based loyalty and reward programs. Leveraging the innate power and appeal of vacations and unique leisure-related products and services, ICE provides travel-based benefit programs to millions of consumers and scalable travel and loyalty solutions for some of the world’s most respected global brands. Unmatched in delivering travel and leisure products and services through powerful marketing and technology solutions, ICE creates and manages customized B2B2C and B2C vacation and leisure-centric programs, in more than 12 languages, from 9 global offices across the US, Australia, Europe, India, Mexico, New Zealand and the UK.
Learn more about ICE at www.iceenterprise.com.
Media Contact:
International Cruise & Excursions, Inc.
Greta Gissy
ED of Strategic Accounts & Corporate Marketing
Phone: +1 602.635.5131
