Grand Futures: Tuition Assistance That Grows Generations
In today’s competitive job market, education benefits are more than a perk—they’re a powerful tool for recruitment, retention, and employee growth. Grand Pacific Resorts (GPR), a Carlsbad-based hospitality company managing 20+ properties, has embraced this approach wholeheartedly with a tuition reimbursement program that supports both associates and their adult children.
“We are totally committed to nurturing the growth and development of our team members,” says Bryan Boyd, GPR’s Director of Learning and Development. “Through tuition assistance, we help associates unlock their full potential—whether they’re strengthening skills for their current roles or preparing for future leadership.”
Since launching the program in 2013, GPR has reimbursed more than $95,000 in tuition, benefitting 115 employees across all departments. The program is open to any associate on day one of employment, with no post-course employment commitment required. Participants can receive up to $1,000 annually for tuition, books, or materials tied to courses ranging from college degrees and certification programs to trade school or personal enrichment classes.
“Our goal is to create a learning culture where associates can thrive professionally and personally,” says Learning & Development Manager Elaine Plasse. “Supporting education shows our commitment to their long-term growth.”
Grand Futures: Supporting the Next Generation
In 2025, Co-President David Brown expanded the program to include a new offering: Grand Futures, which provides $1,000 per calendar year in tuition reimbursement for each adult child of GPR associates. Whether it’s a certification, trade skill, or college degree, Grand Futures is about opening doors for the families of those who dedicate their careers to hospitality.
Since its launch on March 1, 2025, Grand Futures has supported eight students in fields including nursing, accounting, architecture, biology, and painting. Four students have completed their programs, while the rest are currently enrolled.
“As a parent, it’s incredibly meaningful to see our company invest not just in me, but in my child’s future,” shared one associate. That’s exactly what David Brown had in mind when he introduced the program. “If an associate leaves us for a new career opportunity, and our education support played a role in that journey—we consider that a success,” he says. “All education is a pathway to a better future.”
Real Stories. Real Growth.
Niko Karapandzic – Avalanche Safety Expert, Red Wolf Lodge at Olympic Valley
As General Manager of a ski-in/ski-out resort at Olympic Valley, Niko used tuition assistance to earn his Avalanche Safety Certification, adding value to both guests and staff. He now shares critical weather and safety updates with guests, drawing from additional training in backcountry skiing and meteorology. He’s planning to continue with a search and rescue course.
Noyan Süel – Safety & Maintenance Coordinator
Noyan has taken full advantage of the program to complete his Associate’s degree in Science, earn his OSHA 30 certification, and become a Certified Pool Operator. His education directly supports safety protocols across GPR resorts—and even helps him balance chemicals in his own spa at home.
Christopher Chennault – Director of Front Office Operations, MarBrisa
With a master’s in hospitality already under his belt, Christopher pursued targeted learning through the program—completing a Community Manager pre-certification course, a Disney leadership program, and a Wharton School course on AI in decision-making. He’s also enrolled in GPR’s two-year Grand BET leadership program.
Timothy Fowler – Front Office Supervisor, Wave Crest Resort
Timothy hosts Wine Wednesdays with original live guitar performances and now pairs that with expert-level knowledge, thanks to courses through the Wine & Spirits Education Trust. His studies have enhanced the guest experience and deepened his passion for hospitality.
Vista Shahi – Assistant Executive Housekeeper, MarBrisa
After immigrating from Tehran and starting as a room attendant, Vista earned her BA in Hospitality and Tourism Management through GPR’s program. She now oversees 100 associates and is close to completing the Grand BET leadership track. Several of her team members’ children are also part of Grand Futures.
Ginger Karl – General Manager, Olympic Village Inn
Ginger used the program to complete three California Association of Community Managers (CACM) certifications. With a background in property management and hospitality, her commitment to lifelong learning is now paying off in HOA leadership at one of GPR’s signature properties.
A Culture of Learning
From avalanche experts to aspiring wine sommeliers, GPR’s tuition assistance and Grand Futures programs empower associates to dream bigger, reach further, and learn for life.
“This program is a reflection of who we are as a company,” says Bryan Boyd. “Our people have a hunger to grow. And we’ll keep feeding it.”
Marge Lennon has been writing about the timeshare businesses almost since the start of the industry. Lennon Communications recently celebrated its 40th year in operation. Contact her at Marge@lennoncommiunications.com
