Georgi Bohrod Gordon RRP Named New Board Member of CRTA

Canadian Resort and Travel Association (CRTA), the industry-based trade association dedicated to furthering Vacation Ownership in Canada and throughout the world, has announced Georgi Bohrod Gordon has joined its new board of directors. Georgi Gordon (GBG & Associates), a long-time supporter and media consultant for the CRTA,  adds diverse and specialized industry knowledge and skills to the board. Other new members Michelle DuChamp (Vacatia), Alex Glover (Vacation Innovations), David McDonald (RCI), and Gordon McClendon (SPI) were also named to new positions at the CRTA Board Meeting on July 22, 2022.

These thought leaders from the timeshare and hospitality industry join existing Board Members Derek Beaudoin (Canadian ICR), Paul Mattimoe (Intuition Brand Marketing), Gord Minor (Wyndham Destinations), Jeremy Moser (LaTour Hotels & Resorts), Gerardo Rioseco (Posadas) and Warren Smith (Living Water Resorts) to form a board of experts with a diverse spectrum of knowledge.

Related: Canadian Resort and Travel Association (CRTA) Names New Board Members

Founder and Principal of GBG & Associates,  an award-winning branding, communications, marketing, and public relations firm, Georgi is renowned and respected for her work within the resort and hospitality industry. Her firm builds unique strategic multi-platform plans for clients that incorporate design, marketing, and communications. Georgi has created a wealth of tactical branding, marketing advertising, and public relations plans for hotels, timeshare resorts, second home properties, resort developers, private residence clubs, and travel industry corporations.

She is a strong advocate of the timeshare industry. Her role in changing the public perception of the timeshare industry is widely acknowledged. She is always looking for new industries with a potential connection to the hospitality industry and has expanded GBG’s portfolio to include the cannabis travel industry and professional services companies. Georgi was a founder and member of the board of directors of WIN (Women in the Industry), now known as ARDA WIN, and is a designated RRP (Registered Resort Professional).

The  Canadian Resort & Travel Association’s Code of Ethics is based on the highest standards in the Industry to give confidence to consumers that all listed Members have agreed to abide by its code. Travelers may go to CRTA as an assurance of Destinations offering good ethical and transparent practices result in better experiences and positive lasting memories.

CRTA is an industry association that is dedicated to furthering the ownership-based vacation and resort development industry, both at home and abroad. The association was founded in 1980 as “The Resort Timesharing Council of Canada” in response to the public’s demand for more information about vacation ownership. Since then, CRTA has become the preeminent industry association representing all forms of Vacation Ownership in Canada. An elected Board of Directors governs the Association. The organization regularly hosts stimulating conferences, symposiums, and committee meetings that encourage B-2-B opportunities, networking, education, and problem-solving among our members. Member Services can be reached at memberservices@canadianrta.org  

About GBG & Associates: Marketing Communications Strategy and Implementation

Whether your audience is Business to Business (B2B) or Business to Consumer (B2C), our relationship-driven partnership with our clients, is all People to People, or P2P.  We practice the art of communications by carrying our client’s message through various platforms. Our unique approach shapes perceptions and influences behavior to place our client in a favorable light. At GBG one size does not fit all. Our clients deserve and receive personalized attention and plans. GBG crafts strategic messages in an individual, innovative, creative campaign that engages our client’s audience and supports business success.

About The  Canadian Resort & Travel Association

CRTA is an industry association that is dedicated to furthering the ownership-based vacation and resort development industry, both at home and abroad. The association was founded in 1980 as “The Resort Timesharing Council of Canada” in response to the public’s demand for more information about vacation ownership. Since then, CRTA has become the preeminent industry association representing all forms of Vacation Ownership in Canada. The Association is governed by an elected Board of Directors. We regularly host stimulating conferences, symposiums and committee meetings that encourage B-2-B opportunities, networking, education, and problem-solving among our members. Member Services can be reached at memberservices@canadianrta.org