Erica Doyne Of AMResorts Named Among Top Minds In Travel By HSMAI

Erica Doyne, Vice President of Marketing for AMResorts, was selected as one of the Top 25 Minds in Sales, Marketing and Revenue Optimization by the Hospitality Sales and Marketing Association International (HSMAI). She will receive her recognition at the organization’s 62nd Annual Adrian Awards Gala on January 22, 2019 in New York City, the largest and most prestigious travel marketing competition in the world.

HSMAI’s Adrian Awards recognize hospitality marketing excellence across advertising, digital marketing and public relations, including hospitality leaders for their accomplishments and significant influence on the industry over the past 18 months. According to HSMAI, these leaders are “high achievers who stand out through their creativity and innovation, cutting-edge campaigns and programs, triumph in challenging situations and efforts that resulted in dramatic gains.”

Doyne earned the recognition through several recent marketing successes, including:

• The 2018 Gold Adrian Award-winning opening campaign for Zoëtry Paraiso de la Bonita’s Impression Club in collaboration with tastemaker and celebrity actress Kerry Washington.
• Secrets^® Resorts & Spas’ award-winning, national TV campaign, “Make a Secret,” which took a bold approach to appeal to couples, boost overall revenue and room night sales.
• The cutting-edge #ExperienceDreams 360-degree video campaign that generated +2MM views and a 24 percent increase in bookings for the Dreams® Resorts & Spas brand.

“Erica has been an incredible marketer and leader within AMResorts for over a decade and we congratulate her on this tremendous achievement,” said Gonzalo del Peon, President, AMResorts. “We are thrilled but hardly surprised that Erica’s industry-leading work was recognized by such a prestigious organization.”

When Doyne joined the company in 2006, the AMResorts portfolio consisted of just two brands and three total properties. Now, it boasts more than 50 resorts across a diverse set of seven brands, with additional properties in the pipeline. Doyne’s savvy, cutting-edge marketing techniques have boosted sales and helped drive the profitable growth of the company.

Doyne has also been recognized by Travalliance Media, publishers of the leading travel trade magazines Vacation Agent and Agent@Home, on their exclusive list of Rising Stars for two consecutive years, 2012 and 2013. She remains highly regarded by her peers both within AMResorts and the larger travel industry.