Conrad New York Midtown Names Jimmy Sarfraz as General Manager

Today, Conrad New York Midtown announced the appointment of Jimmy Sarfraz as the general manager of the 562-room, luxury property located in the heart of Manhattan. Boasting more than 15 years of experience in the hospitality industry and with Hilton, Sarfraz joins Conrad New York Midtown from San Jose, California, where he most recently led the successful rebrand and opening of Signia by Hilton San Jose. In his new role, Sarfraz will oversee all aspects of hotel operations from the guest experience to food and beverage.

Bringing multicultural and global experience within the hospitality industry, Sarfraz’s dynamic career has taken him across the world from London to Malta, to New York and Northern California. His specialized expertise includes leading new hotel infrastructure and transformative renovation projects across regional hotels. Prior to joining Conrad New York Midtown, he served as general manager for Signia by Hilton San Jose, where he played a pivotal role in driving plans for the reopening of the landmark hotel under the Hilton flag and Signia by Hilton’s first California hotel. Throughout his extensive career with Hilton, Sarfraz has excelled in managerial roles at various properties across the hospitality company including Conrad New York Downtown, Millennium Hilton New York Downtown, Hilton San Jose and Juniper Hotel Cupertino, Curio Collection by Hilton.

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“I’m thrilled to return to New York City to lead an outstanding team at one of Hilton’s most coveted and sophisticated urban luxury properties,” said Sarfraz. “Conrad New York Midtown is an exceptional location for all types of travelers and I look forward to connecting with the team to implement focused and effective strategies to continue elevating the property’s curated offerings and exceptional service that will continue to surprise and delight guests through every aspect of their stay.”

Located in the heart of Manhattan, the luxurious Conrad New York Midtown offers discerning travelers a uniquely spacious and innately residential retreat. The 562 luxury accommodations include spacious suites and striking views. This property features a curated art program, a 1,500 sq. ft. fitness center, 6,000 sq. ft. of flexible function space and Dabble, an all-day location for light fare and classic cocktails, located off the lobby. Set on a quiet side street just steps away from Central Park, the hotel is surrounded by the best of New York City, including Rockefeller Center, MoMA and the Theater District. The hotel was ranked by Condé Nast Traveler as one of the top hotels in NYC.

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Conrad New York Midtown is located at 151 W 54th St, New York, NY 10019. For more information or to make reservations, please visit Conrad New York Midtown or call +1 212 307 5000.

Read more about Conrad Hotels & Resorts at Stories from Hilton.

About Conrad Hotels & Resorts

Spanning five continents with over 40 properties, Conrad Hotels & Resorts has created a seamless connection between bold design, impactful experiences and curated contemporary art to inspire the conscientious traveler. Conrad is a place where guests are empowered to explore through intuitive service and experiences that authentically connect them with local culture. In addition to its award-winning hotel offerings, the brand also features an expanding residential portfolio combining sophisticated design, best-in-class amenities and purposeful service in inspiring destinations. Experience Conrad Hotels & Resorts by booking at conradhotels.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Conrad Hotels & Resorts at stories.hilton.com/conradhotels, and follow the brand on Facebook, Instagram and https://twitter.com/conradhotels. 

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 22 world-class brands comprising nearly 7,400 properties and more than 1.1 million rooms, in 124 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune’s 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for six consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 173 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.