C.A.R.E. Celebrates 35th Anniversary at Conference in Sarasota, Florida

C.A.R.E. will celebrate its 35^th Anniversary during its 68^th Conference to be held at The Westin Sarasota, Florida from August 21- August 24, 2021.

Although C.A.R.E. is currently enjoying its 36^th year as one of the vacation industry’s leading trade associations, conference attendees will share in the celebration of the organization’s 35^th Anniversary, originally slated for C.A.R.E.’s 2020 conference in Philadelphia, Pennsylvania that was canceled.

C.A.R.E. began because of the desire to provide an extra level of service and fulfillment to timeshare owners. In 1983, one of C.A.R.E.’s founders and first President, Kathleen Gallardo, while working in the Contracts office of a resort in New Orleans, contacted a resort in Orlando to exchange a week for an owner who had not been able to get an exchange through their primary exchange company. Over time, as more resort-to-resort direct trades were made through a network of resorts, the group thought it would be fun to meet in person.  As a result, sixteen people attended the first meeting in Puerta Vallarta.  The following meeting was held in New Orleans and was attended by 64 people and it was during this meeting that C.A.R.E. was born.  Over the years, the focus of the organization has expanded to include inventory utilization and acquisition, yield management, and the participation of service providers.  However, C.A.R.E.’s vision and mission have remained the same, as has its commitment to promoting ethical standards and its Code of Standards and Ethics. C.A.R.E. President, Linda Mayhugh noted “The backbone of the C.A.R.E. Association has always been its ethical prowess in a highly scrutinized and regulated industry for many years now. Our members value and honor the code of ethics and it’s a privilege for our volunteer board and committee members to stand behind the association to protect the integrity of our global industry’s future. We are excited for our 2021 Conference and ready to get back to the work that has been sidelined by the covid-19 pandemic”.

C.A.R.E.’s conference agenda will feature previously announced conference keynote speakers, Eric Papp, Founder of Agape Leadership, LLC, and Iron Tamer, Dave Whitley. Papp will deliver his keynote address ‘Taking Bold Action in Uncertain Times’ on Sunday, August 22nd, and Whitley will present his keynote ‘SuperHuman Success Strategies- How to Discover and Develop Your Own SuperHuman Powers’ on Monday, August 23rd. Conference attendees will also enjoy C.A.R.E.’s special Anniversary Celebration and Awards Evening as well as a Tiki Trivia Trolley Tour.

 Attendees are encouraged to reserve accommodations early as C.A.R.E.’s room block is limited.

About C.A.R.E.

Established in 1985, (C.A.R.E.), the Cooperative Association of Resort Exchangers is one of the industry’s leading associations in ethical standards and value propositions. Its internationally diverse member base includes Resort Developers, Management and Exchange Companies, HOA’s, Travel Clubs and Wholesalers, and many respected industry suppliers bringing value-added revenue enhancement opportunities. Members who possess rentable inventory or seek inventory for the fulfillment of rental requests set the foundation of C.A.R.E. with many scenarios for securing client vacations, increased inventory utilization, and heightened yield management. C.A.R.E. members can share inventory via week-to-week exchanges, weekly wholesale rentals, guaranteed and free-sale blocks as well as year-round and seasonal leases all over the world. C.A.R.E. members must comply with a strict Code of Standards and Ethics and will undoubtedly gain professional and personal development by attending C.A.R.E. Conferences. With nominal annual membership fees and some of the industry’s lowest conference registration rates, C.A.R.E. can prove an undeniable value and return.

Contact: President Linda Mayhugh / lmayhugh@care-online.org / 800-636-5646 ext.700 / www.care-online.org.