Hilton Grand Vacations Announces Ocean Reserve, a Hilton Grand Vacations Club, a Premier Oceanfront Property in Myrtle Beach
Hilton Grand Vacations Inc., the premier vacation ownership and experiences company, announces Ocean Reserve, a Hilton Grand Vacations Club. This new oceanfront resort will be HGV’s fourth property in Myrtle Beach, South Carolina, and its eighth property in the state. Positioned adjacent to Ocean 22, a Hilton Grand Vacations Club, Ocean Reserve will offer an elevated resort experience featuring thoughtfully designed accommodations, premium amenities and unparalleled access to one of the East Coast’s most popular beach destinations.
“We’re excited to strengthen our presence in South Carolina and provide our members and guests with even more opportunities to experience exceptional vacations in one of the country’s most popular coastal destinations,” said Mark Wang, CEO of Hilton Grand Vacations. “Myrtle Beach is an iconic, highly desirable, family-friendly destination, and Ocean Reserve showcases the quality accommodations, thoughtful design, desirable amenities and oceanfront setting that today’s travelers are seeking. This addition further enhances the choice and flexibility available to our members while delivering memorable experiences along the Grand Strand for years to come.”
This project marks HGV’s sixth property developed in collaboration with South Carolina-based Strand Capital Group, LLC, and will offer 227 spacious one-, two- and three-bedroom suites, all equipped with full kitchens and in-unit washers and dryers, as well as expansive presidential suites overlooking a rooftop pool deck with stunning views of the Atlantic Ocean. Planned resort amenities include an indoor pool, bar, deli, fitness center and multi-purpose activity area, creating an ideal vacation experience for families, couples and multigenerational travelers alike. Members and guests of Ocean Reserve and Ocean 22 will enjoy a campus-style experience with access to amenities across both properties.
“We appreciate the opportunity to continue our long-standing relationship with Hilton Grand Vacations through Ocean Reserve,” said J. Patrick Lowe, founding partner of Strand Capital Group, LLC. “Together, we’re building a resort that will be a wonderful addition to Myrtle Beach and one that HGV’s members and guests will enjoy for many years to come.”
Located at 23rd Avenue North and North Ocean Boulevard, construction began in December 2025, with occupancy anticipated in the second quarter of 2028. Sales for the property began in July 2026.
Ocean Reserve will provide members and guests with convenient access to Myrtle Beach’s leading dining, shopping and entertainment options, as well as the renowned “Golden Mile” — a picturesque stretch of coastline known for its natural beauty and charm.
About Hilton Grand Vacations Inc.
Hilton Grand Vacations Inc. (NYSE:HGV) is recognized as a leading global timeshare company and is the exclusive vacation ownership partner of Hilton. With headquarters in Orlando, Florida, Hilton Grand Vacations develops, markets, and operates a system of brand-name, high-quality vacation ownership resorts in select vacation destinations. Hilton Grand Vacations has a reputation for delivering a consistently exceptional standard of service, and unforgettable vacation experiences for guests and more than 720,000 Club Members. Membership with the Company provides best-in-class programs, exclusive services and maximum flexibility for our Members around the world.
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About Strand Capital Group, LLC
Strand Capital Group, LLC is a Myrtle Beach, South Carolina-based real estate development and hospitality company with more than 25 years of experience creating premier oceanfront resort destinations. The company has collaborated with Hilton Grand Vacations on six vacation ownership developments along the Grand Strand and owns and operates Oceana Resorts®, a leading vacation rental management company serving the Myrtle Beach market. For more information about Strand Capital Group, visit strandcapital.com.
