How Instagram Story Can Tell Your Resort’s Story
Instagram stories is the leading trend to inviting an open conversation between you and your followers and is a great way to generate interest in your resort. Presenting an intriguing picture to your future owner or member can be the beginning of their dream vacation and a lifelong relationship with your company.
We’ve put together a few examples of ways to invite that interest that are easy to set up and effective.
Behind The Scenes Content
People are curious; they want to know what goes into to creating a business and a product. Showing honesty and transparency into what you do will help to create a trust between you and your followers. Developing a more personal relationship with clients can do much to overcome the stigma surrounding timeshare that is being propagated by exit companies and others.
Taking your viewers behind the scenes, whether it’s to show them the amenities, the features of the surrounding community, or to meet your friendly staff can immediately set the viewers mind at ease.
Q and A’s
One useful feature of Instagram Stories is the Q&A option, which can initiate interaction and a two-way conversation. This allows anyone who follows you to ask a question about your business or product. “Adding a face or even a selection of faces shows your resort company is genuine and will create a better connection and an open conversation between you and the audience. We’ve seen it with bigger brands creating characters of your workers, explaining what they do and how they do it. “It’s also an insightful way of learning about your audience,” writers Olivia J. Hurst, project manager at Study demic and Uktopwriters.
Polls
Once you’re using Instagram Stories, try using polls. This is a great way to find out what your audience wants to see and what content is working. Using polls can increase interaction leading to more clicks to your page and your website, which is perfect for seeing if your customers are responding well to products, getting direct feedback, or conducting research.
Countdowns
Whenever your resort hosts a special event, you can use the app’s countdown feature. It invites anticipation and keeps viewers engaged. As a result of using the countdown feature, you’ll be able to analyze the data and see how many people are using the countdown feature and if it is working for you.
New Post Announcements
The success rate of people clicking and visiting your web page will increase when you announce new posts on Instagram. It’s simple. Once you create a new post, share it with your story so your followers can see it. This will help avoid having posts get lost down the end of the page. By adding your new post to the stories feature, it will appear at the top of the stories page for your audience. That way they can click onto it immediately.
Competitions
Ever thought of hosting a competition on your Instagram story? If you’re looking for more interaction with potential customers, this will invite new engagement with your audience and perhaps more page views.
One way to do this is to make a time limit – perhaps 24 hours to enter and submit – and have people enter their email or contact details through answering your story. You can also link to your competition through your story, therefore making it necessary for them to visit your main page and website.
Related: Recruit and Retain: Workers in a Candidate-driven Market
Go Live
“More and more businesses are choosing to ‘go live’ and speak directly to their audience,” writes Connie K. Raymo, business blogger at Academized and Elite assignment help. This feature will drive more engagements and interactions which is what you want for your resort to stand out and shine. You could even host a virtual event.
Enjoy these Instagram story features and use them wisely; don’t oversaturate your followers with endless content, make sure there’s thought and effort put behind each one. You want to share quality content over quantity.
Molly Crockett is a successful marketing writer. She is featured at Revieweal.com and Coursework writing service. Molly regularly shares her unique lifestyle tips and personal development advice with her audience and writes for Studentwritingservices.com.
