Distribution Philosophy

THE TRADES PHILOSOPHY

THE RESORT TRADES is a monthly buyers’ guide targeting the recreational resort industry. We mail copies to every identifiable resort in the US and its territories. This mailing includes all timeshare resorts affiliated with RCI and II and all RV resorts affiliated with CCC and RPI. Our list also includes all suppliers of goods and services that we can identify as resort-related. Our VIP list includes developers, financiers, consultants and ARDA members.

EVERY SUPPLIER, MANUFACTURER, SERVICE COMPANY AND PROFESSIONAL IN OUR IN-HOUSE DATABASE. This number increases daily, and as of March 2000 the list exceeded 1200 names. This includes Exhibitors at major industry trade shows, members of the various trade industry associations. The list includes all supplier and manufacturing companies in our in-house data system that has been built and maintained nearly fifteen years.

UNIQUE NAMES FOUND ON SPECIALTY LISTS FROM OTHER SOURCES. Sources include major advertisers who have shared their in-house list for review, as well as lists purchased from outside sources. This particular part of the list changes as we evaluate it on an ongoing basis.

THE TRADES’ UNIQUE IN-HOUSE LIST building over the last fifteen years contains specific subscription requests from all over the country. This list includes home mailing copies for many developers. Venture capitalists, bankers, and others interested in the Development Industry who have requested copies.

 

IF YOUR MARKET IS RESORT PROFESSIONALS…

THE RESORT TRADES is the only truly independent monthly publication serving the entire Resort Development Industry

THE RESORT TRADES is the most widely distributed trade publication in the Resort Industry

THE RESORT TRADES offers timely articles of interest by a staff of professional writers well known in the industry, featuring subjects pertinent to the rapidly changing perspectives of your business.

THE TRADES gives you valuable prepress assistance getting your ad together – our production staff can help with almost all aspects of composition.

  • TARGETED MARKETING
  • FREE MONTHLY DISTRIBUTION
  • LOWEST AD RATES IN THE INDUSTRY
  • REPETITIVE AD RATE STRUCTURING
  • DIRECTORY LISTINGS

THE RESORT TRADES is published monthly as an Industry’s Buyer’s Guide/Reference Source. Our philosophy is to produce the lowest cost advertising available while maintaining a high distribution into the targeted market. The market is every resort, campground and all recreational resort professionals in the nation.

By utilizing strict cost control and printing on web paper, we encourage small and medium sized companies to compete and display their products to the national market. Our national advertising rates are lower than most local newspaper rates, and we enjoy a high advertiser retention and satisfaction. Most advertisers participate in our highly discounted repetitive contract program, and are monthly customers.

To sum up our philosophy:

  • Low Cost
  • Repetitive
  • Consistent Exposure
  • Highly Targeted Distribution